A Fresh Identity, Digitally Delivered: Reintroducing a Brand Through Thoughtful Gifting
After 15 years as Digital Edge, Go Fish Tourism & Business Events partnered with Bestowe to celebrate their rebrand with a team-focused gifting experience that reflected their new identity. The goal was to introduce the refreshed brand in a way that felt modern, useful, and aligned with their digitally driven business.
Bestowe created a sleek, tech-inspired gift box combining practical travel essentials, branded digital accessories, and playful brand moments—bringing the new Go Fish identity to life in a tangible, memorable way.
About Our Client: Go Fish Tourism & Business Events
Go Fish Tourism & Business Events is a destination marketing and business events company working with tourism boards and travel organizations. Their work sits at the intersection of digital strategy, travel, and brand storytelling.
With a new name, new look, and renewed vision, they wanted their team to feel connected to the evolution of the company—and excited about what comes next.
The Need: How to Celebrate a Corporate Rebrand with Meaningful, On-Brand Gifting
• Celebrate a major rebrand after 15 years in business
• Introduce their new identity to internal teams in a meaningful way
• Reflect their digital and travel-focused industry
• Include practical, everyday products aligned with their work
• Showcase their new branding with a cohesive, elevated presentation
• Balance professionalism with a sense of fun and personality
The Solution: A Tech-Forward, Travel-Ready Gift
Bestowe designed a modern gift experience rooted in utility, movement, and brand expression—perfectly aligned with Go Fish’s industry.
Product Highlights
• Branded tech pouch for organizing digital essentials on the go.
• Apple AirTags — a thoughtful, travel-ready addition for teams constantly in motion.
• Branded travel mug for everyday use.
• BonBon sour blackberry fish — a playful, on-brand nod to the company name.
Each item was selected to feel both practical and intentional—supporting how their team works and travels.
Design & Brand Integration
This project was deeply rooted in Go Fish’s new visual identity.
• Their color palette informed the entire unboxing experience.
• The logo’s negative space and wordmark design translated beautifully across products.
• Tissue paper, stickers, inserts, and packaging all worked together to create a cohesive system
The result was a gift that didn’t just include the brand—it expressed it.
Packaging & Presentation
The gift was housed in a clean, structured branded box, finished with:
• Custom tissue paper
• Branded sticker closure
• A thoughtfully designed insert card
Every detail reinforced the feeling of a polished, modern brand stepping into its next chapter.
Seamless Corporate Gifting Execution: From Product Sourcing to Global Fulfillment
Bestowe managed:
• Product sourcing and tech-focused curation
• Branding across multiple product categories
• Kitting and assembly
• Packaging design and finishing details
• Fulfillment and delivery
The process was highly collaborative, with a strong focus on honoring the integrity of Go Fish’s new brand.
The Impact: Boosting Team Engagement and Brand Connection Through Strategic Gifting
The gift created a moment of excitement and alignment across the team—helping employees connect with the new brand in a tangible way.
It transformed a rebrand from something visual into something experiential.
— Go Fish Team Lead
Why This Worked
✔ Strong alignment with brand identity and rebrand moment
✔ Tech-forward, travel-ready product selection
✔ Cohesive visual storytelling through packaging
✔ Balance of polished execution and playful details
✔ Highly collaborative, design-driven process
Looking for a Smarter Corporate Gifting Solution?
Whether you're managing a few gifts or scaling across hundreds of clients, Bestowe Gifting can help you streamline operations, delight recipients, and elevate your brand.
Every organization has unique needs, and "one size doesn't fit all."
If you (or your team) are frustrated by your current gifting operation, we recommend booking a Discovery Call. It's a 30-minute, relaxed, no-pressure Zoom chat to explore your challenges, share examples of projects we've run for other clients, help you identify the best strategy for your situation, and discuss if Bestowe is the right fit.
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