How Revamp Turned a Rebrand Into a Memorable Employee Experience
Most rebrands don’t fail because the design is off. They fail because no one actually cares about the change.
When Revamp jumped into a full brand refresh, they were, at the same time, moving to incorporate more employee ownership. Lots of change at one time, and the team at Revamp wanted to make sure everything felt cohesive during the transition.
Because this wasn’t just about a new logo or updated visuals. It was about helping people understand what changed, why it mattered, and where they fit into it now.
When Revamp partnered with Bestowe, the goal was to take something that could’ve easily stayed abstract and make it real. Something employees could actually connect to relevant to all of the changes taking place. Here’s how we made it happen.
About Our Client: Go Fish Tourism & Business Events
Revamp, a growing company undergoing a full rebrand, was entering a new chapter—shifting to an employee stock ownership model. This moment wasn’t just about a new logo or visual identity; it was about redefining culture and empowering every team member to feel invested in the company’s future.
They needed a way to communicate that message clearly and memorably.
The Real Challenge Was Getting People to Care
Revamp didn’t need more branded stuff.
They needed something their team would actually connect with.
The gift had to do a few things really well:
• Celebrate the move to an employee-owned company
• Reinforce the new brand in a way people would remember
• Create a real sense of ownership across the team
• Include items people would actually wear and use
• Feel clean, cohesive, and intentional from start to finish
Designing Something That Didn’t Get Tossed
We kept coming back to one idea: ownership.
How could we incorporate the idea of ownership in a non-cheesy, encouraging way
Here’s what that looked like:
• A premium Marine Layer sweatshirt, sized for each employee
• Custom pens with short, direct messaging
• Branded notebooks designed for everyday use
• A messaging card to pull it all together
Every piece had a purpose.
The sweatshirt was the anchor. It carried the message “Own the Future” in a way that felt natural. Something people would actually wear, not just throw in a drawer or send off to a donation center.
The pens built on that with simple prompts: Own It. Power It. Build It.
Keeping It Simple (on Purpose)
We were intentional about not overdesigning this project.
The packaging stayed minimal, with one clear message front and center: “This box will energize your future.” That was all it needed. No extra layers, no filler, and nothing competing for attention.
Getting the Details Right
This was a hands-on project from start to finish.
We worked closely with Revamp’s team to make sure everything reflected where the company was headed, not just what it looked like on paper.
That meant:
• Translating brand language into real, physical products
• Getting the details right on apparel and messaging
• Keeping everything consistent across every item
• Managing production, kitting, and delivery
Every decision came back to the same question: does this help the message land, or does it get in the way?
Execution That Didn’t Slow Them Down
Once everything was finalized, we took it from there.
Sourcing, customization, kitting, shipping. All of it — handled.
Revamp’s team didn’t have to chase vendors or track down packages. They stayed focused on leading the transition and supporting their team.
And every employee received the same experience, exactly how it was meant to show up.
Not Just a Rebrand
The impact was immediate.
Employees didn’t just hear about the change. They experienced it.
They wore the sweatshirts. Used the notebooks. Saw the messaging every day. It wasn’t a one-time announcement that came and went. It stayed in rotation.
Most rebrands happen once. Maybe in a meeting, maybe in an email, maybe in a slide deck. And then everyone moves on. This one didn’t, and it’s thanks to the team at Revamp who made it a priority to include the entire team from day one.
— Revamp Team Lead
Why This Worked (and Why Most Don’t)
You can announce a change. Talk it through. Build a whole deck around it. But if people don’t actually care about it, it doesn’t stick. It’s as simple as that.
That’s what made this rebrand different. Instead of hearing the message once and moving on, employees got to interact with it. Wear it. Use it. See it in their day-to-day without it feeling forced.
If you’re rolling out a rebrand, ownership shift, or any big internal change, we can help you make sure it actually lands. Reach out to start the conversation today.
