Case Study: How Bestowe Gifting Delivered a Custom Gifting Platform for NBC Universal Studios’ Year-Round Client Engagement
NBC Universal Studios needed a year-round gifting solution to thank event planners who booked at their venues. Bestowe Gifting delivered a custom platform with seamless account management, offering three beautifully tiered gift options focused on post-event relaxation. The program has been a resounding success, leading to ongoing collaboration with NBC Universal.
NBC Universal Studios, a global leader in entertainment and event production, hosts major corporate and private events at their iconic studio properties. To express gratitude to event planners, NBC Universal sought a gifting solution that aligned with their high standards for creativity and quality.
The Challenge: Creating a Seamless, High-Impact Gifting Experience
NBC Universal’s event team had several key requirements:
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Custom Gifting Platform: They needed a streamlined platform for managing orders, shipping, and fulfillment throughout the year.
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Relaxation-Focused Gifts: Gifts needed to cater to event planners, providing thoughtful, post-event relaxation experiences.
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Tiers for Different Clients: NBC Universal required three levels of gift boxes based on event spend or client status.
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Brand Visibility: They wanted branded products within the gift sets to reinforce their brand presence.
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Efficient Management: A dedicated account manager was essential to oversee fulfillment and ensure the program ran smoothly month to month.
Bestowe’s Solution: A Custom Gifting Platform with Thoughtful, Tiered Gifts
Bestowe designed a custom gifting platform that allowed NBC Universal’s event team to effortlessly manage and send gifts. Our account manager worked closely with the team to handle monthly logistics, ensuring every order was fulfilled on time and with attention to detail.
The three-tiered gift boxes included products curated to promote relaxation:
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Tier 1: A warming comfort neck wrap in a custom-branded muslin bag.
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Tier 2: The neck wrap, plus tea, matches, and a locally-sourced candle.
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Tier 3: The neck wrap, tea set, and a branded cotton blanket, all arranged in a reusable wooden box.
Each box reflected NBC Universal’s brand values, balancing luxury, thoughtfulness, and sustainability.
Implementation Process: Streamlining Fulfillment with Precision and Care
Bestowe collaborated with NBC Universal to develop a gifting strategy tailored to their needs. By working with local and small-batch vendors, we maintained a steady supply of high-quality products. Our platform allowed NBC Universal to quickly adjust gift quantities and tiers, while our account manager provided ongoing support to ensure smooth monthly operations.
Results and Impact: Strengthening Client Relationships Through Thoughtful Gifting
The response to the gifting program has been overwhelmingly positive. NBC Universal’s clients appreciated the thoughtful, beautifully designed gifts, and the streamlined process exceeded NBC Universal’s expectations.
Client Feedback:
Key Outcomes:
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Increased client satisfaction and engagement with personalized, branded gifts.
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Seamless execution of monthly fulfillment through Bestowe’s platform.
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Strengthened partnership between Bestowe and NBC Universal, now in its second year of collaboration.
Looking for a custom gifting solution to enhance your client relationships? Let Bestowe Gifting create a seamless, tailored experience for your organization. Contact us today to get started!
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