Unlocking Success with Event Gifting: A Comprehensive Guide for Event Planners

Posted by Catherine Weis on August 27, 2024

As an event planner, you have a million details to coordinate to ensure a successful event. Between managing the guest list, coordinating catering, securing the venue, and handling logistics, it’s easy to overlook the impact that event gifting can have. But thoughtful corporate event gifting can be the difference between an event that’s simply good and one that leaves a lasting impression.

In this guide, we’ll explore how event gifting has evolved, what’s trending today, and how you can leverage luxury corporate gift boxes to elevate your next event.

The Evolution of Event Gifting

Did you know that corporate gifting dates back to ancient Rome? Traditionally, event gifting was practiced by emperors who presented tokens of appreciation to their soldiers. While the business world has come a long way since then, the heart behind corporate gifting is the same. We all want to feel seen and appreciated, and gifting someone — whether an employee, event attendee, or client — with a unique artisan event gift box that aligns with their values is an excellent way to leave a lasting impression and memory of your corporate event long after the doors have closed.

Planning Your Event Gifting Strategy

When planning your corporate gifting strategy for an upcoming event, a one-size-fits-all approach simply won’t get you the effect you’re after. Every event has a different vibe, goal, and audience, and your event gift box should be equally as unique!

To create a gifting experience that truly resonates, it’s important to start with thorough audience research and personalization. Who are your recipients, and what matters most to them? Would they appreciate supporting a BIPOC or women-owned business? Do they have any dietary restrictions? What activities or lifestyles resonate with them? By digging into these details, you can align your gifts with their preferences and ensure that they aren’t just receiving another generic item, but rather something they’ll remember and appreciate.

Of course, a successful gifting strategy also depends on realistic budget allocation and prioritization. Once you've set a budget that aligns with your event’s goals, the next step is choosing a gift that matches both your event's theme and your company's values. A well-aligned gift not only reflects your brand but also reinforces the message you want to convey.

Remember, the key to effective corporate gifting lies in catering to your audience’s tastes and preferences. Whomever your event audience may be, think of ways to surprise and delight them with a gift that goes beyond the expected. By prioritizing personalization and ensuring your choices align with your values, you can create a unique gifting experience that leaves a lasting impression.

Why Artisan Gifts Are the Perfect Choice for Corporate Gifting

At Bestowe, we believe that gifts should be more than just products — they should tell a story and create lasting connections. That’s why we focus on artisan gifts, which bring together quality, craftsmanship, and sustainability in a way that mass-produced items simply can’t match.

Supporting Local Artisans and Sustainable Practices

When you choose artisan gifts, you’re not only giving something unique and meaningful, but you’re also supporting small businesses and local makers. Our curated gift boxes are filled with items that reflect the skill, passion, and traditions of the artisans who create them. Each gift is thoughtfully sourced with sustainability in mind, from eco-friendly materials to ethical production practices, ensuring that your gift is both beautiful and responsible.

Curating Gifts with Purpose and Personalization

What sets artisan gifts apart is the level of care and personalization involved. Whether it’s a handcrafted piece or a bespoke item that reflects your brand’s values, these gifts are designed to resonate with your recipients in a way that generic gifts can’t. By choosing artisan products, you’re showing that you value quality, attention to detail, and a deeper connection to the people and stories behind each item.

Making Corporate Gifting Meaningful

In a world filled with disposable gifts and forgettable swag, artisan gift boxes offer something truly special. They reflect your brand’s commitment to thoughtfulness, quality, and sustainability, making them the perfect choice for building lasting relationships and creating memorable experiences. Whether you’re gifting one person or thousands, choosing artisan gifts from Bestowe ensures your message is clear: you care about the people you’re celebrating, the communities you’re supporting, and the planet we all share.

Crafting an Unforgettable Experience: Kitting and Fulfillment

At Bestowe, we know that delivering the perfect gift is about more than just what’s inside the box. Our kitting and fulfillment services ensure that every detail, from sourcing to delivery, is handled with precision and care. We partner with reliable suppliers and fulfillment experts to ensure your gifts arrive on time and in perfect condition, no matter how complex the logistics.

But we don’t stop there. Customization is key to creating an experience that leaves a lasting impression. Whether you need branded packaging, tailored inserts, or a unique presentation design, we work closely with you to bring your vision to life. Our team can source specific products, design custom packaging, and even incorporate special touches like handwritten notes or branded elements that align with your brand’s identity.

To truly elevate your gifting experience, we focus on adding elements of surprise and engagement. Whether it’s a QR code that links to a personalized video message, a custom playlist, or a keepsake that ties into your event’s theme, these thoughtful details make the unboxing experience memorable and meaningful. With Bestowe, you can trust that your corporate gifting process will be seamless, stress-free, and unforgettable for every recipient.

Maximizing Impact with Sustainable Event Gifting

Sustainability is no longer just a nice-to-have; it’s a must for today’s brands. By incorporating eco-friendly practices into your event gifting strategy, you can make a positive impact while reinforcing your brand’s values.

Choosing Eco-Friendly Gift Options and Packaging

Start by selecting gifts made from natural, recycled, or sustainably sourced materials. At Bestowe, we focus on biodegradable or reusable packaging that looks great without harming the environment. Thoughtful choices like these show your brand’s commitment to sustainability while still delivering a memorable gift experience.

Partnering with Sustainable Brands and Artisans

Supporting small, ethical brands is key to aligning your gifts with your company’s values. Our curated gift boxes feature products from artisans who prioritize quality and sustainability, offering a unique and meaningful touch that also supports local communities.

Educating Event Attendees on Sustainability

Going the extra mile means educating your recipients. Include notes that highlight your commitment to eco-friendly practices or share tips on repurposing packaging. This reinforces your message and encourages your audience to join you in making responsible choices.

Measuring Success and ROI of Event Gifting Initiatives

To get the most out of your gifting efforts, it’s important to measure how well they’re working. Clear objectives, feedback, and data analysis can help you refine your strategy for even greater impact.

Set Clear Event Gifting KPIs: Establish key metrics like satisfaction, brand recall, and engagement to track the success of your gifts.
Collect Feedback and Insights: Use surveys, direct comments, and social media reactions to understand how recipients feel about the gifts.
Analyze Data to Improve Future Event Gifting: Identify what worked best and use these insights to improve your future gifting strategies.

Case Study: Elevating the Corporate Executive Offsite Experience with Luxe Event Gifting

When Rigel Pharmaceuticals planned an offsite event for their sales executives in Bora Bora, they wanted to build excitement and create a memorable experience. Bestowe Gifting designed a luxurious pre-event mailer sent two weeks ahead of the trip. The box featured branded tissue paper, custom leather luggage tags, and essential travel items like international adapters, phone chargers, reusable water bottles in company colors, and compression packing cubes to make travel easier. This pre-mailer not only set the tone for the trip but also created anticipation.

On-site, we continued the experience with curated gifts that matched the tropical setting. Attendees received items like Sonos speakers for their villas, snorkel sets, waterproof bags, and gourmet salt sourced directly from Bora Bora. Every detail was thoughtfully chosen to align with the event’s theme and leave a lasting impression.

Whether you’re planning an executive retreat or a large-scale event, the Rigel Pharmaceuticals custom box showcases how carefully crafted gifting can enhance your attendees’ experience and reinforce your brand’s message.

Crafting Unforgettable Corporate Events with Bestowe Gifting

When you’re planning an event, every detail counts — and that includes the gifts you choose. Thoughtful, unique gifting can elevate your event and create lasting connections with your attendees. By focusing on artisan-crafted, personalized gift boxes that reflect your brand’s values, you ensure your event stands out in the minds of your guests long after it ends.

At Bestowe, we specialize in curating luxury corporate gift boxes that are as meaningful as they are memorable. Whether you need a few bespoke gifts or thousands of branded boxes, we work with you to design a gifting experience that aligns perfectly with your goals. Ready to impress your guests with gifts they’ll truly appreciate? Let’s connect and create something extraordinary together.